Thursday, January 19, 2012

Good is the new average !

There is an interesting article in Business Insider  which is based on Seth Godin's view "If You're An Average Worker, You're going straight to the bottom". Interesting read. This one of the lessons I have learnt during my years of working and one I keep preaching to my team members all the time

Right from the school days, I always put in the extra effort to differentiate myself from rest of the students. While working, I spent a lot of time creating my own brand - Hard Work, Good Grasp  of  the problem, Structured thought process, Innovative solutions and successful delivery. In fact, in my first start up I worked in, I was the Mr. Fix It. If there is problem, they would call me to fix. 
So the two takeaways I try to give my team is 

Good is the new Average
Being average is no longer an option. You have to be good. You need to put in the extra effort to make sure you exceed expectations and deliver. Working out the details, Making sure the documents are formatted properly (I hate it when people are too lazy to do a spell check- Takes two minutes !), preparing for the presentations more thoroughly. Small things, which add to separating you from the rest of the team members and helps you leave a very positive impression in the minds of your stakeholders. Try it and see the difference !

Create your own brand
In my view, we sell all the time. Whether it is in our personal life or in the professional work environment. So why not sell ourselves so that our talents are properly understood by the others. If you set you standards higher, you have won half the battle. But if you can "market" your Unique Selling Proposition (USP) - create you own personal brand - you have the magic mix to make sure you are recognized and rewarded for what you do. More on this in a later post...

Read the article and start your journey to being Great. Average is for losers ! 

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